Connor, Clark & Lunn Private Capital - Managing Director, Sales Management
Connor, Clark & Lunn Private Capital (“CC&L PCM”) is well regarded in the industry as one of Canada’s largest independently owned high-net-worth investment management firms. They have expanded rapidly over the last several years, now managing approximately $15.8B in financial assets.
Their rapid growth has been fueled by several factors, including their reputation for delivering consistently strong portfolio performance. Their unique product offerings have helped distinguish the firm, with their diverse portfolios of institutional grade assets and the integration of private markets and public markets asset classes covering all major asset classes.
CC&L PCM’s business success depends on its ability to attract, retain and motivate exceptional people. Simply stated, by meeting the personal and professional needs of their people, they will be in the best position to satisfy and exceed the interests of their clients.
Each team member brings a unique skillset, experience and perspective to the team, and with an ethos of mutual trust and respect, open dialogue is encouraged.
Everyone is empowered and personally accountable for making the greatest impact in their roles. However, the CC&L PCM team wins together, not individually. The culture is entrepreneurial, collaborative, friendly and client centric.
As the Managing Director, you will have exceptional leadership skills and executive presence. You will work in a collaborative executive leadership team alongside the Managing Director, Business Management & Operations and the Managing Director & Chief Investment Officer to help set the culture and will embody the firm’s cultural values in everything you do. Impact & Value
The Managing Director, Sales Management is critical to the success of CC&L PCM, as the new individual will be a key contributor to the growth of the firm through attracting new high-quality sales talent, helping improve sales productivity and performance of existing Wealth Advisors, supporting the retention of transferred assets and defining new sales strategies. They will, therefore, be instrumental is growing the top line revenues of the business.
Responsibilities
Defining and owning the strategic vision and goals for the sales function
Define and maintain sales and service experience & expectations (e.g., sales process & material, KYC expectations, suitability oversight for different registration levels, etc.), with an emphasis on translating regulatory expectations into client friendly practices
Define client segments based on needs and how to execute on each from a sales and service perspective
Design and maintain in collaboration with Managing Director, Business Management the sales enablement framework in Salesforce, including prospecting stages, dashboards (Sales team and Mgmt.), sales tools (e.g., alerts, notifications), etc.
Set in collaboration with Business Management the Sales goals (e.g., Net Sales, referral targets, etc.) for CC&L PCM and how this breaks down by individual including new sales and attrition analysis.
Own Sales results; including analysing and understanding results at firm and individual team levels, drivers of performance and benchmark to market (qualitative and quantitative)
Build plan to achieve sales goals, including required hiring, team performance improvement, generation of leads through different channels, etc.
Define and implement changes to Sales roles and/or new models as response to evolving clients & business needs
Defining and owning the strategy and execution for the hiring function
Collaborate with CC&L PCM leadership in defining the hiring strategy and align hiring targets to sales growth and transitioned client requirements
Manage the hiring strategy (e.g., attracting talent to the hiring funnel, candidate management, role representation, offer terms, registration requirements, etc.)
Define hiring profiles and align offer terms
Maintain the hiring database and activities in Salesforce
Maintain job descriptions, website features, and marketing tools for hiring
Own hiring results; including analyzing and understanding results, drivers of success and benchmark to industry (qualitative and quantitative competitor job models and compensation)
Onboarding & Training of new Wealth Advisors & Associate Wealth Advisors
Build and maintain an onboarding and training program that supports achieving sales and service targets in years 1 and 2, and positioning each for longer-term success
Define and oversee onboarding and training program for 6 months – content specific to CC&L PCM offering and sales/service success
Support individual training, including meeting with each team member alongside regular cadence coaching (quarterly in 1st year) to support integration and grasp of training concepts
Deliver training content on topics related to direct experience and specialized topics
Coaching and managing relationships at an individual level
Define tailored coaching needs for each individual Wealth Advisor based on their profile (Caliper coaching guide – strengths and areas of development) and recent performance (through analysing their performance)
Implement this coaching plan, including meeting with each Wealth Advisor on a regular cadence (targeted approach, could be bi-weekly, monthly or quarterly as defined in coaching plan)
Build strong, trust-based relationships with Wealth Advisors, with an emphasis on top producers who have the most influence and voice
Support the team (as needed) by removing hurdles/roadblocks, implementing ad hoc trainings, providing tools, etc. to ensure people are successful in their roles
Day to day oversight of the team
Participate in client meetings as needed (those requiring a leadership presence)
Oversee compliance status across all books/Wealth Advisors and address any escalations related to fulfilling regulatory obligations and following policies and procedures (e.g., annual KYC completion, audit action items, etc.)
Asset transfer strategy and implementation and leads assignment
Define and maintain strategy & plan for asset transfers; including criteria for transfers (i.e., rules for who would receive the assets, capacity to receive, timeframes, process, etc.)
Implement individual retirements inline with strategy/plan, working in close collaboration with retiring Wealth Advisor, defining plan and key milestones and running process with receiving Wealth Advisor
Implement ad hoc transfers within the team based on specific needs (e.g., reaching capacity, geographical needs, client preference, etc.), working closely with both transferring and receiving Wealth Advisors to ensure smooth transition
Monitor and report on success of asset transfers, and implement corrective actions where necessary
Define strategy/approach for assignment of leads across business segments generated at the firm level, including criteria, principles, etc.
Assign leads based on strategy/approach and track success of closing. Refine process based on results
Leading and supporting implementation of initiatives
Lead the implementation of sales initiatives with sales team, in collaboration with other areas of the business
Support the implementation of firm wide initiatives, advocating for and being the voice of the sales team
Maintain and grow Business to Business partnerships
Collaborate with CC&L PCM leadership in defining the B2B strategy
Identify and secure new firm-led referral firms for the purpose of lead generation
Support all new referral firm engagements with initial client leads and Wealth Advisor introductions
This function also requires referral firm relationship management, supporting the securement of new leads sources within each firm, and individual advisor engagements
Hand out firm-generated leads of firms and clients to Wealth Advisors
Design referral marketing support and recognition program for referral firms and advisors/professionals
Culture alignment and implementation
Act as the ‘voice’ of the sales team within the organization in various forums (e.g., leadership meetings), as well as the culture lead for the Sales team to ensure alignment with broader firm
Define and implement recognition initiatives for the Sales team
Define and implement plan for Sales events and offsites, including partner/non-partner approach
Build and foster a formal/informal mentorship culture through specific programs/activities
Define and execute on professional development programs for Wealth Advisors in alignment with professional development plan for the rest of organization
Foster engagement within the Sales team and with other teams through socials, lunch and learns, targeted activities, etc.
Skills/requirements for this role
Strong communication skills
Relationship building skills
Ability to build trust and confidence with Wealth Advisors
Coaching skills and experience. Have empathy, be collaborative & flexible
Ability to develop sales growth strategy
Ability to set goals, take ownership for them, and manage the team to achieving them